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Absolutely -- more fuel efficient is always a good thing = I think very few consumers would argue that -- and the truck is still plenty strong, heavy and powerful for almost any need. They took a good thing and made it even better -- well-played!Thoughtful business risk-taking - a key skill of great leaders!

David Frankil

Great post Anthony - the other telling point here is that benchmarking other industries for best practices can yield great benefits. You can't remove risk entirely, but knowing that someone else has already walked down that path certainly helps. A couple of years ago at the NAFCU CEOs conference they had the former CEO of Starbucks talking about customer service and branding, it was a great session.

Anthony Demangone

John and David - thank for the insightful comments. As always!

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